Abstract
This research represents a reflection on the impact of the Covid19 pandemic crisis on the change in attitude and behavior of Moroccan consumers (during and after confinement). We have all noticed that during the crisis, consumers adopted behaviors in an unusual and more rational way: they turned online to make their usual purchases remotely, they began to buy and store essential products; he gave a lot of importance to nutrition, health, quality characteristics of food, price, but especially psychological and sociodemographic characteristics. The objective of our article is to analyze the behavior of Moroccan consumers during the Covid-19 crisis. To achieve this objective, we conducted a quantitative study with a sample of Moroccan respondents of various profiles.